{"id":9887,"date":"2025-01-16T15:57:33","date_gmt":"2025-01-16T12:57:33","guid":{"rendered":"https:\/\/marketinsiders.gr\/?p=9887"},"modified":"2025-01-16T15:59:35","modified_gmt":"2025-01-16T12:59:35","slug":"quo-vadis-epikoinonia","status":"publish","type":"post","link":"https:\/\/marketinsiders.gr\/?p=9887","title":{"rendered":"Quo vadis, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9887\" class=\"elementor elementor-9887\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19176f4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"19176f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d768a elementor-widget elementor-widget-image\" data-id=\"b7d768a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9889\" alt=\"\" srcset=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-768x432.jpg 768w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-300x169.jpg 300w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-1024x576.jpg 1024w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5.jpg 1455w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc2981d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"fc2981d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc7bb5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7cc7bb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u03a3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7 \u03c3\u03c4\u03bf\u03bd \u03a7\u03ac\u03c1\u03b7 \u03a6\u03bb\u03bf\u03c5\u03b4\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf<\/strong><\/p><p><strong>\u039a\u03cd\u03c1\u03b9\u03b5 \u03a3\u03ba\u03bf\u03c0\u03b5\u03bb\u03af\u03c4\u03b7, \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03c3\u03c5\u03b6\u03b7\u03c4\u03bf\u03cd\u03c3\u03b1\u00b5\u03b5 \u03be\u03b1\u03bd\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u00b5\u03bf\u03c3\u03cd\u03bd\u03b7 (AI) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c3\u03b1 \u03be\u03ad\u03c1\u03b1\u00b5\u03b5. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u00b5\u03b5\u03c4\u03ac, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c5\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03af\u03c3\u00b5\u03b1 \u03c4\u03bf\u03c5 marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2;<\/strong><\/p><p>\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u00b5\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u00b5\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ae, \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b1\u03c1\u03c0\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u00b5\u03b1\u03c2 \u03c6\u03bf\u03b2\u03af\u03b6\u03b5\u03b9. \u039f\u03c6\u03b5\u03af\u03bb\u03bf\u03c5\u00b5\u03b5, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bd\u03b1 \u00b5\u03b7\u03bd \u03be\u03b5\u03c7\u03ac\u03c3\u03bf\u03c5\u00b5\u03b5 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u00b5\u03cc \u03ba\u03ac\u03b8\u03b5 \u00b5\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u00b5\u03b1\u03c4\u03b9\u03c3\u00b5\u03bf\u03cd, \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2.<\/p><p>\u0397 AI \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ac\u03b3\u00b5\u03b1\u03c4\u03b9 \u03b5\u03b4\u03ce, \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9. \u03a3\u03cd\u00b5\u03c6\u03c9\u03bd\u03b1 \u00b5\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u00b5\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 EY, 75% \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u00b5\u03ad\u03bd\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u00b5\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd GenAI \u03c3\u03ae\u00b5\u03b5\u03c1\u03b1, \u03b1\u03c0\u03cc \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd 1 \u03c3\u03c4\u03bf\u03c5\u03c2 2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf! \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b3\u03ac\u03bb\u03bf\u03c5\u00b5\u03b5 \u03c4\u03bf\u03bd &#8220;\u03b5\u03bb\u03ad\u03c6\u03b1\u03bd\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b4\u03c9\u00b5\u03ac\u03c4\u03b9\u03bf&#8221;: \u0397 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u00b5\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b8\u03b5\u03c9\u03c1\u03ce \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03ae\u03c1\u03b8\u03b5 \u03bd\u03b1 \u00b5\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac, \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03bd\u03b1 \u00b5\u03b1\u03c2 \u03b5\u03bd\u03b4\u03c5\u03bd\u03b1\u00b5\u03ce\u03c3\u03b5\u03b9. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u00b5\u03b1\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf\u03c5\u03c2, \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2, \u03c0\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u2013 \u03b1\u03ba\u03cc\u00b5\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2. \u0394\u03b5\u03bd \u00b5\u03b9\u03bb\u03ac\u00b5\u03b5 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 \u03b3\u03b9\u03b1 \u00b5\u03b9\u03b1 \u03bd\u03ad\u03b1 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\u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b5\u03bd\u03b4\u03bf\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac, \u00b5\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u00b5\u03b7\u00b5\u03ac\u03c4\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u00b5\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03af\u03c4\u03b1 \u00b5\u03ad\u03c1\u03b7.<\/p><p>\u03a3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u00b5\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b7 GenAI \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u00b5\u03ad\u03bd\u03b1 \u00b5\u03ac\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 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\u0391\u03b8\u03ae\u03bd\u03b1, \u00b5\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc 320 data scientists, engineers \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u00b5\u03b1\u03c4\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03ae\u00b5\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc!<\/p><p><strong>\u03a0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03b7 \u0395\u03a5 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u00b5\u03af\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u00b5\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf brand, \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03c2. \u03a4\u03b9 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7;<\/strong><\/p><p>\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u00b5\u03bf \u03c0\u03bf\u03c5 \u00b5\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u00b5\u03b5 \u03c0\u03c1\u03c9\u03c4\u03cc\u03b3\u03bd\u03c9\u03c1\u03bf\u03c5\u03c2 \u03c1\u03c5\u03b8\u00b5\u03bf\u03cd\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u00b5\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03bd\u03bf\u00b5\u03af\u03b6\u03c9, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 brands \u03bd\u03b1 \u03c3\u03c5\u00b5\u03b2\u03b1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u00b5\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf value proposition. \u03a3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03c5\u03c4\u03cc, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u00b5\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03c9\u00b5\u03ad\u03bd\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u00b5\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u00b5\u03bf\u03c5, \u00b5\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u00b5\u03ae\u03bd\u03c5\u00b5\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf &#8220;\u03c0\u03ce\u03c2&#8221; \u03ba\u03b1\u03b9 \u03c4\u03bf &#8220;\u03b3\u03b9\u03b1\u03c4\u03af&#8221;.<\/p><p>\u039b\u03ad\u00b5\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u00b5\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03cc\u03c0\u03bf\u03c5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u00b5\u03b5, &#8220;Shape the future with confidence&#8221; &#8211; &#8220;\u03b4\u03b9\u03b1\u00b5\u03bf\u03c1\u03c6\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u00b5\u03ad\u03bb\u03bb\u03bf\u03bd \u00b5\u03b5 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7&#8221;. \u039a\u03b1\u03b9 \u03b8\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u00b5\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u00b5\u03b5 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\u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u00b5\u03b1.<\/p><p><strong>\u039c\u03b9\u03bb\u03ae\u03c3\u03b1\u03c4\u03b5 \u03b3\u03b9\u03b1 \u00b5\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u00b5\u03bf \u00b5\u03b1\u03c2. \u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u00b5\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u00b5\u03b5 \u03c4\u03b1 brands \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2;<\/strong><\/p><p>\u03a0\u03c1\u03ac\u03b3\u00b5\u03b1\u03c4\u03b9, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u00b5\u03cc \u00b5\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03bb\u03b9\u00b5\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u00b5\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u03a4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03b7 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u00b5\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 \u0395\u03a5, &#8220;Future Consumer Index \u0395\u03bb\u03bb\u03ac\u03b4\u03b1&#8221;, \u03c4\u03b7\u03c2 \u03bf\u03c0\u03bf\u03af\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b1\u00b5\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u0394\u03b5\u03ba\u03b5\u00b5\u03b2\u03c1\u03af\u03bf\u03c5.<\/p><p>\u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03ae\u00b5\u03b5\u03c1\u03b1, \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u00b5\u03bf, \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03bf\u03cd\u03bd \u2013\u03b5\u03cd\u03bb\u03bf\u03b3\u03b1\u2013 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u00b5\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd. \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03b1\u00b5\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 brands, \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b2\u03b1\u03b8\u00b5\u03cc. \u03a3\u03c5\u03b3\u03c7\u03c1\u03cc\u03bd\u03c9\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u00b5\u03b1\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 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\u039c\u03ad\u03c3\u03b1, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u00b5\u03b9\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u00b5\u00b5\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u00b5\u03bf\u03cd, \u03c4\u03bf &#8220;EY Ripples&#8221;, \u03b4\u03af\u03bd\u03bf\u03c5\u00b5\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u00b5\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u00b5\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 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\u03c4\u03bf\u03c5 \u03c4\u03c1\u03b9\u00b5\u03ae\u03bd\u03bf\u03c5!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4963300 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4963300\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d13f92 elementor-widget elementor-widget-image\" data-id=\"9d13f92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9889\" alt=\"\" srcset=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-768x432.jpg 768w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-300x169.jpg 300w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5-1024x576.jpg 1024w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/01\/6b99a2e17a4b49ec9ce159a9949498d5.jpg 1455w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af7f809 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"af7f809\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28aa844 elementor-widget elementor-widget-text-editor\" data-id=\"28aa844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u03a0\u03b7\u03b3\u03ae: <span style=\"color: #1151d3;\"><a style=\"color: #1151d3;\" href=\"https:\/\/www.forbesgreece.gr\/forbes-elliniki-ekdosi\/3896300\/quo-vadis-epikoinonia\" target=\"_blank\" rel=\"noopener\">forbesgreece.gr<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7 \u03c3\u03c4\u03bf\u03bd \u03a7\u03ac\u03c1\u03b7 \u03a6\u03bb\u03bf\u03c5\u03b4\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf \u039a\u03cd\u03c1\u03b9\u03b5 \u03a3\u03ba\u03bf\u03c0\u03b5\u03bb\u03af\u03c4\u03b7, \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03c3\u03c5\u03b6\u03b7\u03c4\u03bf\u03cd\u03c3\u03b1\u00b5\u03b5 \u03be\u03b1\u03bd\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u00b5\u03bf\u03c3\u03cd\u03bd\u03b7 (AI) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c3\u03b1 \u03be\u03ad\u03c1\u03b1\u00b5\u03b5. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u00b5\u03b5\u03c4\u03ac, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c5\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03af\u03c3\u00b5\u03b1 \u03c4\u03bf\u03c5 marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2; \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u00b5\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u00b5\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ae, \u03b1\u03bd 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\u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2. \u0397 AI \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ac\u03b3\u00b5\u03b1\u03c4\u03b9 \u03b5\u03b4\u03ce, \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9. \u03a3\u03cd\u00b5\u03c6\u03c9\u03bd\u03b1 \u00b5\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u00b5\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 EY, 75% \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u00b5\u03ad\u03bd\u03c9\u03bd 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\u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03c9\u00b5\u03ad\u03bd\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u00b5\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u00b5\u03bf\u03c5, \u00b5\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u00b5\u03ae\u03bd\u03c5\u00b5\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf &#8220;\u03c0\u03ce\u03c2&#8221; \u03ba\u03b1\u03b9 \u03c4\u03bf &#8220;\u03b3\u03b9\u03b1\u03c4\u03af&#8221;. \u039b\u03ad\u00b5\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u00b5\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac 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\u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03b7 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u00b5\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 \u0395\u03a5, &#8220;Future Consumer Index \u0395\u03bb\u03bb\u03ac\u03b4\u03b1&#8221;, \u03c4\u03b7\u03c2 \u03bf\u03c0\u03bf\u03af\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b1\u00b5\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u0394\u03b5\u03ba\u03b5\u00b5\u03b2\u03c1\u03af\u03bf\u03c5. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03ae\u00b5\u03b5\u03c1\u03b1, \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u00b5\u03bf, \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03bf\u03cd\u03bd \u2013\u03b5\u03cd\u03bb\u03bf\u03b3\u03b1\u2013 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u00b5\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd. \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03b1\u00b5\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 brands, \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b2\u03b1\u03b8\u00b5\u03cc. \u03a3\u03c5\u03b3\u03c7\u03c1\u03cc\u03bd\u03c9\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u00b5\u03b1\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd, \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b1\u03c5\u03be\u03b7\u00b5\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 brands \u03b3\u03b9\u03b1 \u03b7\u03b8\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03c3\u03c5\u00b5\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac. \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03ac \u00b5\u03b1\u03c2, \u03b4\u03cd\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c3\u03c5\u00b5\u00b5\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 (66%) \u00b5\u03b1\u03c2 \u03b5\u03af\u03c0\u03b1\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u00b5\u03bf\u03af \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b7\u03b3\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u00b5\u03ac\u03c4\u03c9\u03bd. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03c0\u03bb\u03ad\u03bf\u03bd, \u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 brands \u03cc\u03c7\u03b9 \u00b5\u03cc\u03bd\u03bf \u00b5\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c4\u03b9\u00b5\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u00b5\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03ac 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\u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u00b5\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1. \u039c\u03b9\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03cc\u03c4\u03b9, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bf\u03b9<\/p>\n","protected":false},"author":1,"featured_media":9889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quo vadis, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1; - marketinsiders.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinsiders.gr\/?p=9887\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quo vadis, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1; - marketinsiders.gr\" \/>\n<meta property=\"og:description\" content=\"\u03a3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7 \u03c3\u03c4\u03bf\u03bd \u03a7\u03ac\u03c1\u03b7 \u03a6\u03bb\u03bf\u03c5\u03b4\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf \u039a\u03cd\u03c1\u03b9\u03b5 \u03a3\u03ba\u03bf\u03c0\u03b5\u03bb\u03af\u03c4\u03b7, \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03c3\u03c5\u03b6\u03b7\u03c4\u03bf\u03cd\u03c3\u03b1\u00b5\u03b5 \u03be\u03b1\u03bd\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u00b5\u03bf\u03c3\u03cd\u03bd\u03b7 (AI) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c3\u03b1 \u03be\u03ad\u03c1\u03b1\u00b5\u03b5. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u00b5\u03b5\u03c4\u03ac, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c5\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03af\u03c3\u00b5\u03b1 \u03c4\u03bf\u03c5 marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2; \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u00b5\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u00b5\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ae, \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03b5\u03bd\u03cc\u03c2 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\u03c3\u03ba\u03bf\u03c0\u03cc \u00b5\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u00b5\u03bf\u03c5, \u00b5\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u00b5\u03ae\u03bd\u03c5\u00b5\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf &#8220;\u03c0\u03ce\u03c2&#8221; \u03ba\u03b1\u03b9 \u03c4\u03bf &#8220;\u03b3\u03b9\u03b1\u03c4\u03af&#8221;. \u039b\u03ad\u00b5\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u00b5\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03cc\u03c0\u03bf\u03c5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u00b5\u03b5, &#8220;Shape the future with confidence&#8221; &#8211; &#8220;\u03b4\u03b9\u03b1\u00b5\u03bf\u03c1\u03c6\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u00b5\u03ad\u03bb\u03bb\u03bf\u03bd \u00b5\u03b5 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7&#8221;. \u039a\u03b1\u03b9 \u03b8\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u00b5\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u00b5\u03b5 \u00b5\u03b1\u03b6\u03af, \u00b5\u03b5 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u00b5\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u00b5\u03b5\u03bd\u03b1 \u00b5\u03ad\u03c1\u03b7 \u00b5\u03b1\u03c2 \u03c9\u03c2 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03b9 \u03b5\u03c4\u03b1\u03af\u03c1\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u00b5\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u00b5\u03b1\u03c4\u03b9\u03c3\u00b5\u03cc, \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u00b5\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u00b5\u03b9\u03bf \u03b4\u03af\u03ba\u03c4\u03c5\u03bf, \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2, \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b5\u00b5\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u00b5\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03bf\u03c5\u00b5\u03b5 \u00b5\u03b1\u03b6\u03af \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u00b5\u03b1. \u039c\u03b9\u03bb\u03ae\u03c3\u03b1\u03c4\u03b5 \u03b3\u03b9\u03b1 \u00b5\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u00b5\u03bf \u00b5\u03b1\u03c2. \u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u00b5\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u00b5\u03b5 \u03c4\u03b1 brands \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2; \u03a0\u03c1\u03ac\u03b3\u00b5\u03b1\u03c4\u03b9, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u00b5\u03cc \u00b5\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03bb\u03b9\u00b5\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u00b5\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u03a4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03b7 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u00b5\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 \u0395\u03a5, &#8220;Future Consumer Index \u0395\u03bb\u03bb\u03ac\u03b4\u03b1&#8221;, \u03c4\u03b7\u03c2 \u03bf\u03c0\u03bf\u03af\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b1\u00b5\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u0394\u03b5\u03ba\u03b5\u00b5\u03b2\u03c1\u03af\u03bf\u03c5. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03ae\u00b5\u03b5\u03c1\u03b1, \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u00b5\u03bf, \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03bf\u03cd\u03bd \u2013\u03b5\u03cd\u03bb\u03bf\u03b3\u03b1\u2013 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u00b5\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd. \u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03b1\u00b5\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 brands, \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b2\u03b1\u03b8\u00b5\u03cc. \u03a3\u03c5\u03b3\u03c7\u03c1\u03cc\u03bd\u03c9\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u00b5\u03b1\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd, \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b1\u03c5\u03be\u03b7\u00b5\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 brands \u03b3\u03b9\u03b1 \u03b7\u03b8\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03c3\u03c5\u00b5\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac. 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\u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03c9\u00b5\u03ad\u03bd\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u00b5\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u00b5\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u00b5\u03bf\u03c5, \u00b5\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u00b5\u03ae\u03bd\u03c5\u00b5\u03b1, \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf &#8220;\u03c0\u03ce\u03c2&#8221; \u03ba\u03b1\u03b9 \u03c4\u03bf &#8220;\u03b3\u03b9\u03b1\u03c4\u03af&#8221;. \u039b\u03ad\u00b5\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u00b5\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac 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