{"id":2473,"date":"2024-04-25T10:00:00","date_gmt":"2024-04-25T07:00:00","guid":{"rendered":"https:\/\/marketinsiders.gr\/?p=2473"},"modified":"2024-04-19T12:26:08","modified_gmt":"2024-04-19T09:26:08","slug":"james-wallman-se-enan-kosmo-opou-sxedon-ola-emporevmatopoiountai-ginetai-olo-kai-pio-diskolo-na-antagonisteis","status":"publish","type":"post","link":"https:\/\/marketinsiders.gr\/?p=2473","title":{"rendered":"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2473\" class=\"elementor elementor-2473\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f3075 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a0f3075\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c38abb2 elementor-widget elementor-widget-heading\" data-id=\"c38abb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u03a4\u03bf stuffocation, \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec281f8 elementor-widget elementor-widget-image\" data-id=\"ec281f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman-768x514.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2475\" alt=\"\" srcset=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman-768x514.jpg 768w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman-300x201.jpg 300w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman-1024x685.jpg 1024w, https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fae86e0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"fae86e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b638a2 elementor-widget elementor-widget-text-editor\" data-id=\"4b638a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0394\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03ba\u03b1\u03b9\u03c1\u03bf \u03cc\u03c3\u03bf \u03c0\u03bf\u03c4\u03ad \u03ac\u03bb\u03bb\u03bf\u03c4\u03b5, \u03c4\u03bf Customer Experience \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03bf \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c7\u03c4\u03af\u03c3\u03b9\u03bc\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ce\u03bd \u03b4\u03b5\u03c3\u03bc\u03ce\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p><p>\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u2013 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget \u03c4\u03bf\u03c5, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2.<\/p><p>\u0397 KPMG \u03b4\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 10 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 \u03c4\u03bf 3rd CX &amp; Loyalty Conference \u03bc\u03b5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u201cIntelligent CX Loading\u201d. \u039c\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ce\u03bd \u03bf James Wallman, \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 WXO, \u03c4\u03bf\u03c5 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03c4\u03bf\u03c5 \u03c4\u03b1\u03c7\u03ad\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bc\u03b5 500+ \u03bc\u03ad\u03bb\u03b7 \u03c3\u03b5 38 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2: Meow Wolf, Moment Factory, Deloitte \u03ba\u03b1\u03b9 Walt Disney Imagineering.<\/p><p>\u039f \u03b4\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2, \u03bc\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0386\u03bc\u03c3\u03c4\u03b5\u03c1\u03bd\u03c4\u03b1\u03bc \u03ad\u03c9\u03c2 \u03c4\u03bf \u03a0\u03b5\u03ba\u03af\u03bd\u03bf, \u03c4\u03b9\u03c2 \u039a\u03ac\u03bd\u03bd\u03b5\u03c2, \u03c4\u03bf Mountain View, \u03c4\u03b7 \u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7. \u03c3\u03b5 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd TEDxLSE, TEDxManchester, Google HQ \u03ba\u03b1\u03b9 10 Downing Street \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03bd best-seller \u03b2\u03b9\u03b2\u03bb\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf Fortune Greece \u03c4\u03b7 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03c4\u03bf loyalty \u03ba\u03b1\u03b9 \u03c4\u03bf engagement \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p><p><strong>\u039a\u03cd\u03c1\u03b9\u03b5 Wallman, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 experience engineering. \u0398\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 Fortune \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1;<\/strong><br \/>\u03a4\u03bf service design \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2.<\/p><p><strong>\u03a4\u03bf experience engineering \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2.<\/strong> \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd: \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2. (\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u201cJobs To Be Done \u201c\u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2) \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p><p>\u039f Kevin Dulle, \u03c3\u03c5\u03bd\u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 WXO \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf WonderMint Studio, \u03c4\u03bf \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b1: \u00ab\u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03ac\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c3\u03bf \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03b1 \u03b1\u03b3\u03b1\u03b8\u03ac \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac. \u039f\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ad\u03c2\u00bb.<\/p><p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039a\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03cc\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 (\u03b2\u03bf\u03cd\u03c1\u03c4\u03c3\u03b9\u03c3\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b4\u03bf\u03bd\u03c4\u03b9\u03ce\u03bd, \u03b3\u03b5\u03cd\u03c3\u03b7 \u03ba\u03b1\u03c6\u03ad, \u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03af \u03bd\u03b1 \u03c0\u03b5\u03c4\u03ac\u03b5\u03b9 \u03ba.\u03bb\u03c0.). \u038c\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p><p>\u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc: \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u2013 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u0391\u03bd \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf;\u00bb \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p><p>\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 experience engineering, \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc.<\/p><p>\u0397 Pizza Hut \u03b1\u03bd\u03ad\u03c4\u03c1\u03b5\u03c8\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bf Lou Carbone, \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03c1\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ad\u03bb\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 WXO, Arjan Schimmel, \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 Pizza Hut, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u00ab\u0394\u03b5\u03bd \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03af\u03c4\u03c3\u03b1\u00bb, \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0389\u03c1\u03b8\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03b1. \u0391\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1!\u00bb<\/p><p>\u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03ce\u03c1\u03bf\u03c5.<\/p><p>\u00ab\u0391\u03bd \u03c4\u03bf \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03c7\u03c1\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b4\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5;\u00bb \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0391\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03c5\u03c3\u03cc\u03c2. \u0391\u03c0\u03bb\u03ce\u03c2 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03c4\u03c5\u03bb\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2. \u0397 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03bd\u03c4\u03bf\u03c0\u03b1\u03bc\u03af\u03bd\u03b7\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ac\u00bb.<\/p><p><strong>\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03b7\u03c2;<\/strong><br \/>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03c9\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03b5\u03af. \u039d\u03b1\u03b9, \u03c4\u03b1 \u03ba\u03b1\u03c1\u03cc\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b1\u03c3\u03c4\u03af\u03b3\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9. \u0391\u03bb\u03bb\u03ac, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac \u03b6\u03ce\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ba\u03b5\u03c6\u03c4\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1;<\/p><p>\u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ac \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 experience engineering. \u039f\u03b9 \u03b1\u03c1\u03c7\u03b9\u03c4\u03ad\u03ba\u03c4\u03bf\u03bd\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ce\u03bd \u2013 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03c9\u03bd \u2013 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03c4\u03c5\u03c0\u03b9\u03ba\u03cc \u03c3\u03c7\u03ae\u03bc\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u201c\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u201d \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd.<\/p><p>\u039f \u03ae\u03c1\u03c9\u03b1\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ce\u03c6\u03bb\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03ad\u03c4\u03b5\u03b9\u03b1\u03c2. \u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1, \u03bf \u00ab\u03c3\u03ba\u03bf\u03c0\u03cc\u03c2\u00bb \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd \u03c4\u03ce\u03c1\u03b1. \u0391\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf: \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03c0\u03b5 \u03bf Antoine de St Exupery, \u03ba\u03b1\u03b9 \u03c4\u03bf Netflix \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c3\u03c4\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf, \u201c\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03bf\u03af\u03bf, \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b9\u03ad\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bd\u03c4\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03b6\u03ad\u03c8\u03bf\u03c5\u03bd \u03be\u03cd\u03bb\u03b1, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ad\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b4\u03b9\u03b4\u03ac\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03c7\u03c4\u03b1\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ad\u03c1\u03b1\u03bd\u03c4\u03b7 \u03b8\u03ac\u03bb\u03b1\u03c3\u03c3\u03b1\u00bb. \u0388\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b8\u03b1 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2.<\/p><p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf \u00ab\u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u00bb \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03bf\u03ae\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u2013 \u03b5\u03bd\u03ce \u03b7 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03bb\u03ac\u03b8\u03b7, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03cc\u03c1\u03b5\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c1\u03af\u03c3\u03ba\u03bf \u2013 \u03bf \u03b1\u03b3\u03ce\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af, \u03c4\u03cc\u03c3\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac. \u039c\u03b7\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b7\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u2013 \u03b1\u03bd \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5, \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ac\u03c4\u03b5 \u03c0\u03af\u03c3\u03c9.<\/p><p><strong>\u039a\u03bf\u03b9\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2;<\/strong><br \/>\u0397 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u0395\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03bc\u03b1\u03c2. \u0396\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ac\u03bb\u03b9 \u03c4\u03bf 1750-1800. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03b9 \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae, \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03b1. \u039c\u03b5 \u03bd\u03ad\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03b1\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03af\u03b3\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2 \u2013 ChatGPT, Midjourney, \u03ba.\u03bb\u03c0. \u2013 \u03bf \u03b7\u03b3\u03ad\u03c4\u03b7\u03c2 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b1\u03c0\u03bb\u03ac \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c4\u03bf\u03c5.<\/p><p>\u039f \u03ba\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2. \u03a7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03b7 \u03c3\u03c7\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u03a3\u03b9\u03ba\u03ac\u03b3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b4\u03c5\u03c3\u03ce\u03c0\u03b7\u03c4\u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03c6\u03b1\u03bd\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf \u03b2\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03bf\u03c5 20\u03bf\u03cd \u03b1\u03b9\u03ce\u03bd\u03b1, \u03c4\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af.<\/p><p>\u03a4\u03ce\u03c1\u03b1, \u03c4\u03bf \u03c4\u03c1\u03b9\u03c0\u03bb\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u2013 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9, \u03c0\u03bb\u03b1\u03bd\u03ae\u03c4\u03b7\u03c2, \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u2013 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03be\u03b5\u03c7\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03cc\u03c3\u03bf \u03c4\u03c1\u03b5\u03bb\u03ad\u03c2 \u03b8\u03b1 \u03b1\u03ba\u03bf\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc 50 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c4\u03bf 1973. \u0391\u03c5\u03c4\u03cc \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b2\u03c1\u03b1\u03b2\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 B Corp: \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03ce\u03c1\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf .<\/p><p>\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c4\u03cc\u03c3\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2. \u039f\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03b3\u03b1\u03b8\u03ac, \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c4\u03b7, \u03c1\u03b9\u03c8\u03bf\u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03b7, \u03b1\u03bd\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd \u2013 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03b5\u03c2, \u03bc\u03b5 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bd \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u2013 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2;<\/p><p><strong>\u039f \u03c5\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b5\u03c7\u03ad\u03c2 \u03ba\u03c5\u03bd\u03ae\u03b3\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03b1\u03b3\u03b1\u03b8\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03c6\u03af\u03b2\u03bf\u03bb\u03b1 \u03ad\u03bd\u03b1 \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 21\u03bf\u03c5 \u03b1\u03b9\u03ce\u03bd\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ae \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2 \u03bc\u03b1\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bc\u03b5 \u03ac\u03b3\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c7\u03b1\u03c1\u03ac;<\/strong><br \/>\u0391\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2, \u03ad\u03c4\u03c3\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u039a\u03ac\u03c0\u03bf\u03c4\u03b5, \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c3\u03c4\u03b5\u03b9\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03ac\u03c4\u03bf\u03bc\u03bf \u03b8\u03ad\u03bb\u03b5\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9\u03b1. \u03a4\u03ce\u03c1\u03b1, \u03b8\u03ad\u03bb\u03b5\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2.<\/p><p>\u0397 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b5\u03c5\u03c4\u03c5\u03c7\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2.<\/p><p>\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03bc\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u201cThe Joyful Economy\u201d, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c9 \u03cc\u03c4\u03b9 \u03cc\u03bb\u03bf\u03b9 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af \u03c3\u03c4\u03bf WXO -\u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf- \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af \u03c4\u03b1 \u03c0\u03c1\u03c9\u03b9\u03bd\u03ac \u03c4\u03b7\u03c2 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1\u03c2, \u03c4\u03b1 \u03bc\u03b5\u03c3\u03b7\u03bc\u03ad\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03a4\u03c1\u03af\u03c4\u03b7\u03c2, \u03c4\u03b1 \u03b2\u03c1\u03ac\u03b4\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03a0\u03ad\u03bc\u03c0\u03c4\u03b7\u03c2, \u03c4\u03b1 \u03a3\u03b1\u03b2\u03b2\u03b1\u03c4\u03bf\u03ba\u03cd\u03c1\u03b9\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c1\u03b3\u03af\u03b5\u03c2. \u0391\u03bd\u03c4\u03b1\u03bb\u03bb\u03ac\u03c3\u03c3\u03bf\u03c5\u03bd \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf\u03c5\u03c1\u03af\u03c3\u03c4\u03b5\u03c2, \u03b1\u03c3\u03b8\u03b5\u03bd\u03b5\u03af\u03c2, \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03bf\u03af\u03ba\u03bf\u03c5\u03c2. \u039a\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc, \u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03ae\u03c3\u03c5\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c7\u03b1\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03b9.<\/p><p><strong>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u00abstuffocation\u00bb, \u03ad\u03bd\u03b1\u03bd \u03cc\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5;<\/strong><br \/>\u039e\u03b5\u03c7\u03ac\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af \u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c3\u03b1\u03c2. \u03a4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1, \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03b5 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03c5\u03c4\u03c5\u03c7\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u039a\u03b1\u03b9 \u03b1\u03bd\u03c4\u2019 \u03b1\u03c5\u03c4\u03bf\u03cd \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2.<\/p><p><strong>\u038c\u03c0\u03c9\u03c2 \u03c0\u03c1\u03bf\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03c4\u03b5, \u03bf\u03b9 \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03bf\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac \u03b1\u03b3\u03b1\u03b8\u03ac \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1. \u03a0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03cc,\u03c4\u03b9 \u03b5\u03af\u03c7\u03b1\u03bc\u03b5 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2, \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03c3\u03b9. \u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03bd\u03ac\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03b1\u03c2 \u03b5\u03c0\u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03b7\u03c4\u03b9\u03ba\u03ac; \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b1\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03ae \u03b7 \u03ba\u03b1\u03bb\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5;<\/strong><br \/><strong>\u0397 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 21\u03bf\u03c5 \u03b1\u03b9\u03ce\u03bd\u03b1.<\/strong> \u03a6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03b6\u03c9\u03ae \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03bc\u03ad\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03c1\u03ac\u03bc\u03bc\u03b1, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf \u03b3\u03c1\u03ac\u03bc\u03bc\u03b1 \u03c3\u03b5 \u03b5\u03c3\u03ac\u03c2\u2026 \u03ba\u03b1\u03b9 \u03c4\u03ce\u03c1\u03b1, \u03c3\u03c4\u03b9\u03c2 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2, \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b5\u03c2, 24\/7 \u03b6\u03c9\u03ad\u03c2 \u03bc\u03b1\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03c3\u03bf\u03c5\u03bc\u03b5.<\/p><p>\u0397 \u03bb\u03cd\u03c3\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03cd\u03bf, \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2: \u03c4\u03bf \u00abdeep work\u00bb \u03c4\u03bf\u03c5 Cal Newport \u03ba\u03b1\u03b9 \u03c4\u03bf \u00abdeep play\u00bb \u03c4\u03bf\u03c5 Alex Soojungkim-Pang. \u039a\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b4\u03cd\u03bf, \u03b1\u03c0\u03b1\u03bb\u03bb\u03b1\u03b3\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c4\u03b1\u03bb\u03b1\u03b9\u03c0\u03c9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2. \u0391\u03c0\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2. \u039a\u03b1\u03b9 \u03c1\u03af\u03be\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd\u2026 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5, \u03c3\u03c4\u03b7\u03bd \u03c4\u03b1\u03b9\u03bd\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5, \u03c3\u03c4\u03b7\u03bd \u03ba\u03b9\u03b8\u03ac\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03b6\u03b5\u03c4\u03b5. \u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 STORIES \u03bc\u03b5 7 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf Time And How To Spend It \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c9 \u03c4\u03b9\u03c2 \u00ab\u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd\u00bb \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03c9 \u03c7\u03c1\u03cc\u03bd\u03bf: \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1, \u039c\u03b5\u03c4\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7, \u0388\u03be\u03c9 \u03ba\u03b1\u03b9 \u0395\u03ba\u03c4\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2, \u03a3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2, \u0388\u03bd\u03c4\u03b1\u03c3\u03b7 (\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c1\u03bf\u03ae), \u0388\u03ba\u03c4\u03b1\u03ba\u03c4\u03bf, \u03ba\u03b1\u03b9 \u039a\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 (\u03ba\u03ac\u03bd\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2). \u038c\u03c4\u03b1\u03bd \u03c6\u03c4\u03ac\u03c3\u03c9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03c9 \u03bc\u03b5 \u03c4\u03bf Getting Things Done \u03c4\u03bf\u03c5 David Allen.<\/p><p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b1\u03c0\u03bf\u03b4\u03b5\u03c7\u03c4\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b1\u03c4\u03b5\u03bb\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf\u03bd \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03c4\u03b5.<\/p><p><strong>*\u039f James Wallman \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03c3\u03c4\u03bf <a href=\"https:\/\/www.kpmgevents.gr\/el\/events\/customer-experience\/3rd-cx-loyalty-conference\/?utm_source=various&amp;utm_medium=link&amp;utm_campaign=landing-page\" target=\"_blank\" rel=\"noopener\">3rd CX &amp; Loyalty Conference \u03c4\u03b7\u03c2 KPMG \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a64c42 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8a64c42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d16df elementor-widget elementor-widget-text-editor\" data-id=\"b7d16df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u03a0\u03b7\u03b3\u03ae: <span style=\"color: #1151d3;\"><a style=\"color: #1151d3;\" href=\"https:\/\/www.fortunegreece.com\/interview\/james-wallman-se-enan-kosmo-opou-sxedon-ola-emporevmatopoiountai-ginetai-olo-kai-pio-diskolo-na-antagonisteis\/\" target=\"_blank\" rel=\"noopener\">fortunegreece.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf stuffocation, \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd. \u0394\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03ba\u03b1\u03b9\u03c1\u03bf \u03cc\u03c3\u03bf \u03c0\u03bf\u03c4\u03ad \u03ac\u03bb\u03bb\u03bf\u03c4\u03b5, \u03c4\u03bf Customer Experience \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03bf \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c7\u03c4\u03af\u03c3\u03b9\u03bc\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ce\u03bd \u03b4\u03b5\u03c3\u03bc\u03ce\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u2013 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget \u03c4\u03bf\u03c5, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2. \u0397 KPMG \u03b4\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 10 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 \u03c4\u03bf 3rd CX &amp; Loyalty Conference \u03bc\u03b5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u201cIntelligent CX Loading\u201d. \u039c\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ce\u03bd \u03bf James Wallman, \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 WXO, \u03c4\u03bf\u03c5 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03c4\u03bf\u03c5 \u03c4\u03b1\u03c7\u03ad\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bc\u03b5 500+ \u03bc\u03ad\u03bb\u03b7 \u03c3\u03b5 38 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2: Meow Wolf, Moment Factory, Deloitte \u03ba\u03b1\u03b9 Walt Disney Imagineering. \u039f \u03b4\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2, \u03bc\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0386\u03bc\u03c3\u03c4\u03b5\u03c1\u03bd\u03c4\u03b1\u03bc \u03ad\u03c9\u03c2 \u03c4\u03bf \u03a0\u03b5\u03ba\u03af\u03bd\u03bf, \u03c4\u03b9\u03c2 \u039a\u03ac\u03bd\u03bd\u03b5\u03c2, \u03c4\u03bf Mountain View, \u03c4\u03b7 \u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7. \u03c3\u03b5 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd TEDxLSE, TEDxManchester, Google HQ \u03ba\u03b1\u03b9 10 Downing Street \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03bd best-seller \u03b2\u03b9\u03b2\u03bb\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf Fortune Greece \u03c4\u03b7 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03c4\u03bf loyalty \u03ba\u03b1\u03b9 \u03c4\u03bf engagement \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u039a\u03cd\u03c1\u03b9\u03b5 Wallman, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 experience engineering. \u0398\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 Fortune \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1;\u03a4\u03bf service design \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. \u03a4\u03bf experience engineering \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd: \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2. (\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u201cJobs To Be Done \u201c\u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2) \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u039f Kevin Dulle, \u03c3\u03c5\u03bd\u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 WXO \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf WonderMint Studio, \u03c4\u03bf \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b1: \u00ab\u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03ac\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c3\u03bf \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03b1 \u03b1\u03b3\u03b1\u03b8\u03ac \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac. \u039f\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ad\u03c2\u00bb. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039a\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03cc\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 (\u03b2\u03bf\u03cd\u03c1\u03c4\u03c3\u03b9\u03c3\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b4\u03bf\u03bd\u03c4\u03b9\u03ce\u03bd, \u03b3\u03b5\u03cd\u03c3\u03b7 \u03ba\u03b1\u03c6\u03ad, \u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03af \u03bd\u03b1 \u03c0\u03b5\u03c4\u03ac\u03b5\u03b9 \u03ba.\u03bb\u03c0.). \u038c\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc: \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u2013 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u0391\u03bd \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf;\u00bb \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 experience engineering, \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc. \u0397 Pizza Hut \u03b1\u03bd\u03ad\u03c4\u03c1\u03b5\u03c8\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bf Lou Carbone, \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03c1\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ad\u03bb\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 WXO, Arjan Schimmel, \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 Pizza Hut, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u00ab\u0394\u03b5\u03bd \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03af\u03c4\u03c3\u03b1\u00bb, \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0389\u03c1\u03b8\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03b1. \u0391\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1!\u00bb \u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03ce\u03c1\u03bf\u03c5. \u00ab\u0391\u03bd \u03c4\u03bf \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03c7\u03c1\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b4\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5;\u00bb \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0391\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03c5\u03c3\u03cc\u03c2. \u0391\u03c0\u03bb\u03ce\u03c2 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03c4\u03c5\u03bb\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2. \u0397 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03bd\u03c4\u03bf\u03c0\u03b1\u03bc\u03af\u03bd\u03b7\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ac\u00bb. \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03b7\u03c2;\u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03c9\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03b5\u03af. \u039d\u03b1\u03b9, \u03c4\u03b1 \u03ba\u03b1\u03c1\u03cc\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b1\u03c3\u03c4\u03af\u03b3\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9. \u0391\u03bb\u03bb\u03ac, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac \u03b6\u03ce\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ba\u03b5\u03c6\u03c4\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1; \u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ac \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 experience engineering. \u039f\u03b9 \u03b1\u03c1\u03c7\u03b9\u03c4\u03ad\u03ba\u03c4\u03bf\u03bd\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ce\u03bd \u2013 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03c9\u03bd \u2013 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03c4\u03c5\u03c0\u03b9\u03ba\u03cc \u03c3\u03c7\u03ae\u03bc\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u201c\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u201d \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039f \u03ae\u03c1\u03c9\u03b1\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ce\u03c6\u03bb\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03ad\u03c4\u03b5\u03b9\u03b1\u03c2. \u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1, \u03bf \u00ab\u03c3\u03ba\u03bf\u03c0\u03cc\u03c2\u00bb \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd \u03c4\u03ce\u03c1\u03b1. \u0391\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf: \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03c0\u03b5 \u03bf Antoine de St Exupery, \u03ba\u03b1\u03b9 \u03c4\u03bf Netflix \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c3\u03c4\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf, \u201c\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03bf\u03af\u03bf, \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b9\u03ad\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bd\u03c4\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03b6\u03ad\u03c8\u03bf\u03c5\u03bd \u03be\u03cd\u03bb\u03b1, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ad\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b4\u03b9\u03b4\u03ac\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03c7\u03c4\u03b1\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ad\u03c1\u03b1\u03bd\u03c4\u03b7 \u03b8\u03ac\u03bb\u03b1\u03c3\u03c3\u03b1\u00bb. \u0388\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b8\u03b1 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf \u00ab\u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u00bb \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03bf\u03ae\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u2013 \u03b5\u03bd\u03ce \u03b7 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03bb\u03ac\u03b8\u03b7, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03cc\u03c1\u03b5\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c1\u03af\u03c3\u03ba\u03bf \u2013 \u03bf \u03b1\u03b3\u03ce\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af, \u03c4\u03cc\u03c3\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac. \u039c\u03b7\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b7\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u2013 \u03b1\u03bd \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5, \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ac\u03c4\u03b5 \u03c0\u03af\u03c3\u03c9. \u039a\u03bf\u03b9\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2;\u0397 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u0395\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03bc\u03b1\u03c2. \u0396\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ac\u03bb\u03b9 \u03c4\u03bf 1750-1800. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03b9 \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae, \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03b1.<\/p>\n","protected":false},"author":1,"featured_media":2475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb - marketinsiders.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinsiders.gr\/?p=2473\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb - marketinsiders.gr\" \/>\n<meta property=\"og:description\" content=\"\u03a4\u03bf stuffocation, \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd. \u0394\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03ba\u03b1\u03b9\u03c1\u03bf \u03cc\u03c3\u03bf \u03c0\u03bf\u03c4\u03ad \u03ac\u03bb\u03bb\u03bf\u03c4\u03b5, \u03c4\u03bf Customer Experience \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03bf \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c7\u03c4\u03af\u03c3\u03b9\u03bc\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ce\u03bd \u03b4\u03b5\u03c3\u03bc\u03ce\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u2013 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget \u03c4\u03bf\u03c5, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2. \u0397 KPMG \u03b4\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 10 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 \u03c4\u03bf 3rd CX &amp; Loyalty Conference \u03bc\u03b5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u201cIntelligent CX Loading\u201d. \u039c\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ce\u03bd \u03bf James Wallman, \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 WXO, \u03c4\u03bf\u03c5 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03c4\u03bf\u03c5 \u03c4\u03b1\u03c7\u03ad\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bc\u03b5 500+ \u03bc\u03ad\u03bb\u03b7 \u03c3\u03b5 38 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2: Meow Wolf, Moment Factory, Deloitte \u03ba\u03b1\u03b9 Walt Disney Imagineering. \u039f \u03b4\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2, \u03bc\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0386\u03bc\u03c3\u03c4\u03b5\u03c1\u03bd\u03c4\u03b1\u03bc \u03ad\u03c9\u03c2 \u03c4\u03bf \u03a0\u03b5\u03ba\u03af\u03bd\u03bf, \u03c4\u03b9\u03c2 \u039a\u03ac\u03bd\u03bd\u03b5\u03c2, \u03c4\u03bf Mountain View, \u03c4\u03b7 \u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7. \u03c3\u03b5 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd TEDxLSE, TEDxManchester, Google HQ \u03ba\u03b1\u03b9 10 Downing Street \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03bd best-seller \u03b2\u03b9\u03b2\u03bb\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf Fortune Greece \u03c4\u03b7 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03c4\u03bf loyalty \u03ba\u03b1\u03b9 \u03c4\u03bf engagement \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u039a\u03cd\u03c1\u03b9\u03b5 Wallman, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 experience engineering. \u0398\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 Fortune \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1;\u03a4\u03bf service design \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. \u03a4\u03bf experience engineering \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd: \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2. (\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u201cJobs To Be Done \u201c\u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2) \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u039f Kevin Dulle, \u03c3\u03c5\u03bd\u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 WXO \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf WonderMint Studio, \u03c4\u03bf \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b1: \u00ab\u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03ac\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c3\u03bf \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03b1 \u03b1\u03b3\u03b1\u03b8\u03ac \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac. \u039f\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ad\u03c2\u00bb. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039a\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03cc\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 (\u03b2\u03bf\u03cd\u03c1\u03c4\u03c3\u03b9\u03c3\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b4\u03bf\u03bd\u03c4\u03b9\u03ce\u03bd, \u03b3\u03b5\u03cd\u03c3\u03b7 \u03ba\u03b1\u03c6\u03ad, \u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03af \u03bd\u03b1 \u03c0\u03b5\u03c4\u03ac\u03b5\u03b9 \u03ba.\u03bb\u03c0.). \u038c\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc: \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u2013 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u0391\u03bd \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf;\u00bb \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 experience engineering, \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc. \u0397 Pizza Hut \u03b1\u03bd\u03ad\u03c4\u03c1\u03b5\u03c8\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bf Lou Carbone, \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03c1\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ad\u03bb\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 WXO, Arjan Schimmel, \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 Pizza Hut, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u00ab\u0394\u03b5\u03bd \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03af\u03c4\u03c3\u03b1\u00bb, \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0389\u03c1\u03b8\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03b1. \u0391\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1!\u00bb \u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03ce\u03c1\u03bf\u03c5. \u00ab\u0391\u03bd \u03c4\u03bf \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03c7\u03c1\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b4\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5;\u00bb \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0391\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03c5\u03c3\u03cc\u03c2. \u0391\u03c0\u03bb\u03ce\u03c2 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03c4\u03c5\u03bb\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2. \u0397 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03bd\u03c4\u03bf\u03c0\u03b1\u03bc\u03af\u03bd\u03b7\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ac\u00bb. \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03b7\u03c2;\u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03c9\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03b5\u03af. \u039d\u03b1\u03b9, \u03c4\u03b1 \u03ba\u03b1\u03c1\u03cc\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b1\u03c3\u03c4\u03af\u03b3\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9. \u0391\u03bb\u03bb\u03ac, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac \u03b6\u03ce\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ba\u03b5\u03c6\u03c4\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1; \u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ac \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 experience engineering. \u039f\u03b9 \u03b1\u03c1\u03c7\u03b9\u03c4\u03ad\u03ba\u03c4\u03bf\u03bd\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ce\u03bd \u2013 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03c9\u03bd \u2013 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03c4\u03c5\u03c0\u03b9\u03ba\u03cc \u03c3\u03c7\u03ae\u03bc\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u201c\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u201d \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039f \u03ae\u03c1\u03c9\u03b1\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ce\u03c6\u03bb\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03ad\u03c4\u03b5\u03b9\u03b1\u03c2. \u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1, \u03bf \u00ab\u03c3\u03ba\u03bf\u03c0\u03cc\u03c2\u00bb \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd \u03c4\u03ce\u03c1\u03b1. \u0391\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf: \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03c0\u03b5 \u03bf Antoine de St Exupery, \u03ba\u03b1\u03b9 \u03c4\u03bf Netflix \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c3\u03c4\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf, \u201c\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03bf\u03af\u03bf, \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b9\u03ad\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bd\u03c4\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03b6\u03ad\u03c8\u03bf\u03c5\u03bd \u03be\u03cd\u03bb\u03b1, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ad\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b4\u03b9\u03b4\u03ac\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03c7\u03c4\u03b1\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ad\u03c1\u03b1\u03bd\u03c4\u03b7 \u03b8\u03ac\u03bb\u03b1\u03c3\u03c3\u03b1\u00bb. \u0388\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b8\u03b1 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf \u00ab\u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u00bb \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03bf\u03ae\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u2013 \u03b5\u03bd\u03ce \u03b7 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03bb\u03ac\u03b8\u03b7, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03cc\u03c1\u03b5\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c1\u03af\u03c3\u03ba\u03bf \u2013 \u03bf \u03b1\u03b3\u03ce\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af, \u03c4\u03cc\u03c3\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac. \u039c\u03b7\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b7\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u2013 \u03b1\u03bd \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5, \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ac\u03c4\u03b5 \u03c0\u03af\u03c3\u03c9. \u039a\u03bf\u03b9\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2;\u0397 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u0395\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03bc\u03b1\u03c2. \u0396\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ac\u03bb\u03b9 \u03c4\u03bf 1750-1800. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03b9 \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae, \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03b1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketinsiders.gr\/?p=2473\" \/>\n<meta property=\"og:site_name\" content=\"marketinsiders.gr\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T09:26:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"803\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketinsiders.gr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketinsiders.gr\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 \u03bb\u03b5\u03c0\u03c4\u03ac\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473\"},\"author\":{\"name\":\"marketinsiders.gr\",\"@id\":\"https:\/\/marketinsiders.gr\/#\/schema\/person\/423e1b2386b3fc66735e9f47ce798fb4\"},\"headline\":\"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb\",\"datePublished\":\"2024-04-25T07:00:00+00:00\",\"dateModified\":\"2024-04-19T09:26:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473\"},\"wordCount\":118,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketinsiders.gr\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg\",\"articleSection\":[\"\u03a0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1\"],\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketinsiders.gr\/?p=2473#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473\",\"url\":\"https:\/\/marketinsiders.gr\/?p=2473\",\"name\":\"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb - marketinsiders.gr\",\"isPartOf\":{\"@id\":\"https:\/\/marketinsiders.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg\",\"datePublished\":\"2024-04-25T07:00:00+00:00\",\"dateModified\":\"2024-04-19T09:26:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketinsiders.gr\/?p=2473\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#primaryimage\",\"url\":\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg\",\"contentUrl\":\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg\",\"width\":1200,\"height\":803},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketinsiders.gr\/?p=2473#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0391\u03c1\u03c7\u03b9\u03ba\u03ae\",\"item\":\"https:\/\/marketinsiders.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketinsiders.gr\/#website\",\"url\":\"https:\/\/marketinsiders.gr\/\",\"name\":\"marketinsiders.gr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketinsiders.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketinsiders.gr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"el\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketinsiders.gr\/#organization\",\"name\":\"marketinsiders.gr\",\"url\":\"https:\/\/marketinsiders.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\/\/marketinsiders.gr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/09\/Logos-finance-Market-03.png\",\"contentUrl\":\"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/09\/Logos-finance-Market-03.png\",\"width\":462,\"height\":134,\"caption\":\"marketinsiders.gr\"},\"image\":{\"@id\":\"https:\/\/marketinsiders.gr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketinsiders.gr\/#\/schema\/person\/423e1b2386b3fc66735e9f47ce798fb4\",\"name\":\"marketinsiders.gr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\/\/marketinsiders.gr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c3b2f9252db07914b28ddb40e3d727c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c3b2f9252db07914b28ddb40e3d727c?s=96&d=mm&r=g\",\"caption\":\"marketinsiders.gr\"},\"sameAs\":[\"http:\/\/marketinsiders.gr\"],\"url\":\"https:\/\/marketinsiders.gr\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb - marketinsiders.gr","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketinsiders.gr\/?p=2473","og_locale":"el_GR","og_type":"article","og_title":"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb - marketinsiders.gr","og_description":"\u03a4\u03bf stuffocation, \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd. \u0394\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03ba\u03b1\u03b9\u03c1\u03bf \u03cc\u03c3\u03bf \u03c0\u03bf\u03c4\u03ad \u03ac\u03bb\u03bb\u03bf\u03c4\u03b5, \u03c4\u03bf Customer Experience \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03bf \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c7\u03c4\u03af\u03c3\u03b9\u03bc\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ce\u03bd \u03b4\u03b5\u03c3\u03bc\u03ce\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u2013 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget \u03c4\u03bf\u03c5, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2. \u0397 KPMG \u03b4\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 10 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 \u03c4\u03bf 3rd CX &amp; Loyalty Conference \u03bc\u03b5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u201cIntelligent CX Loading\u201d. \u039c\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ce\u03bd \u03bf James Wallman, \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 WXO, \u03c4\u03bf\u03c5 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03c4\u03bf\u03c5 \u03c4\u03b1\u03c7\u03ad\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bc\u03b5 500+ \u03bc\u03ad\u03bb\u03b7 \u03c3\u03b5 38 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2: Meow Wolf, Moment Factory, Deloitte \u03ba\u03b1\u03b9 Walt Disney Imagineering. \u039f \u03b4\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2, \u03bc\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0386\u03bc\u03c3\u03c4\u03b5\u03c1\u03bd\u03c4\u03b1\u03bc \u03ad\u03c9\u03c2 \u03c4\u03bf \u03a0\u03b5\u03ba\u03af\u03bd\u03bf, \u03c4\u03b9\u03c2 \u039a\u03ac\u03bd\u03bd\u03b5\u03c2, \u03c4\u03bf Mountain View, \u03c4\u03b7 \u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7. \u03c3\u03b5 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd TEDxLSE, TEDxManchester, Google HQ \u03ba\u03b1\u03b9 10 Downing Street \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03bd best-seller \u03b2\u03b9\u03b2\u03bb\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf Fortune Greece \u03c4\u03b7 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03c4\u03bf loyalty \u03ba\u03b1\u03b9 \u03c4\u03bf engagement \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u039a\u03cd\u03c1\u03b9\u03b5 Wallman, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 experience engineering. \u0398\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 Fortune \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1;\u03a4\u03bf service design \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. \u03a4\u03bf experience engineering \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2. \u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd: \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2. (\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u201cJobs To Be Done \u201c\u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2) \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u039f Kevin Dulle, \u03c3\u03c5\u03bd\u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 WXO \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf WonderMint Studio, \u03c4\u03bf \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b1: \u00ab\u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03ac\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c3\u03bf \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03b1 \u03b1\u03b3\u03b1\u03b8\u03ac \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac. \u039f\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ad\u03c2\u00bb. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039a\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03cc\u03bb\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 (\u03b2\u03bf\u03cd\u03c1\u03c4\u03c3\u03b9\u03c3\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b4\u03bf\u03bd\u03c4\u03b9\u03ce\u03bd, \u03b3\u03b5\u03cd\u03c3\u03b7 \u03ba\u03b1\u03c6\u03ad, \u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03af \u03bd\u03b1 \u03c0\u03b5\u03c4\u03ac\u03b5\u03b9 \u03ba.\u03bb\u03c0.). \u038c\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc: \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u2013 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u0391\u03bd \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf;\u00bb \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 experience engineering, \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc. \u0397 Pizza Hut \u03b1\u03bd\u03ad\u03c4\u03c1\u03b5\u03c8\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03bf Lou Carbone, \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03c1\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ad\u03bb\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 WXO, Arjan Schimmel, \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 Pizza Hut, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u00ab\u0394\u03b5\u03bd \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03af\u03c4\u03c3\u03b1\u00bb, \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0389\u03c1\u03b8\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03b1. \u0391\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1!\u00bb \u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03ce\u03c1\u03bf\u03c5. \u00ab\u0391\u03bd \u03c4\u03bf \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03c7\u03c1\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b4\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5;\u00bb \u03bb\u03ad\u03b5\u03b9 \u03bf Schimmel. \u00ab\u0391\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03c5\u03c3\u03cc\u03c2. \u0391\u03c0\u03bb\u03ce\u03c2 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03c4\u03c5\u03bb\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2. \u0397 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03bd\u03c4\u03bf\u03c0\u03b1\u03bc\u03af\u03bd\u03b7\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ac\u00bb. \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03b7\u03c2;\u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03c9\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03c4\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03b5\u03af. \u039d\u03b1\u03b9, \u03c4\u03b1 \u03ba\u03b1\u03c1\u03cc\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b1\u03c3\u03c4\u03af\u03b3\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9. \u0391\u03bb\u03bb\u03ac, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac \u03b6\u03ce\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ba\u03b5\u03c6\u03c4\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1; \u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ac \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 experience engineering. \u039f\u03b9 \u03b1\u03c1\u03c7\u03b9\u03c4\u03ad\u03ba\u03c4\u03bf\u03bd\u03b5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ce\u03bd \u2013 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03c9\u03bd \u2013 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03c4\u03c5\u03c0\u03b9\u03ba\u03cc \u03c3\u03c7\u03ae\u03bc\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u201c\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u201d \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd. \u039f \u03ae\u03c1\u03c9\u03b1\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ce\u03c6\u03bb\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03ad\u03c4\u03b5\u03b9\u03b1\u03c2. \u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1, \u03bf \u00ab\u03c3\u03ba\u03bf\u03c0\u03cc\u03c2\u00bb \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd \u03c4\u03ce\u03c1\u03b1. \u0391\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bb\u03cc\u03b3\u03bf: \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03c0\u03b5 \u03bf Antoine de St Exupery, \u03ba\u03b1\u03b9 \u03c4\u03bf Netflix \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c3\u03c4\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf, \u201c\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03bf\u03af\u03bf, \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b9\u03ad\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bd\u03c4\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03b6\u03ad\u03c8\u03bf\u03c5\u03bd \u03be\u03cd\u03bb\u03b1, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ad\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b4\u03b9\u03b4\u03ac\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03c7\u03c4\u03b1\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ad\u03c1\u03b1\u03bd\u03c4\u03b7 \u03b8\u03ac\u03bb\u03b1\u03c3\u03c3\u03b1\u00bb. \u0388\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b8\u03b1 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf \u00ab\u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd \u03c4\u03bf\u03c5 \u03ae\u03c1\u03c9\u03b1\u00bb \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03bf\u03ae\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u2013 \u03b5\u03bd\u03ce \u03b7 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03bb\u03ac\u03b8\u03b7, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03cc\u03c1\u03b5\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c1\u03af\u03c3\u03ba\u03bf \u2013 \u03bf \u03b1\u03b3\u03ce\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af, \u03c4\u03cc\u03c3\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac. \u039c\u03b7\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b7\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u2013 \u03b1\u03bd \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5, \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ac\u03c4\u03b5 \u03c0\u03af\u03c3\u03c9. \u039a\u03bf\u03b9\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2;\u0397 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u0395\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03bc\u03b1\u03c2. \u0396\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ac\u03bb\u03b9 \u03c4\u03bf 1750-1800. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03b9 \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae, \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03b1.","og_url":"https:\/\/marketinsiders.gr\/?p=2473","og_site_name":"marketinsiders.gr","article_published_time":"2024-04-25T07:00:00+00:00","article_modified_time":"2024-04-19T09:26:08+00:00","og_image":[{"width":1200,"height":803,"url":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg","type":"image\/jpeg"}],"author":"marketinsiders.gr","twitter_card":"summary_large_image","twitter_misc":{"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc":"marketinsiders.gr","\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2":"10 \u03bb\u03b5\u03c0\u03c4\u03ac"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketinsiders.gr\/?p=2473#article","isPartOf":{"@id":"https:\/\/marketinsiders.gr\/?p=2473"},"author":{"name":"marketinsiders.gr","@id":"https:\/\/marketinsiders.gr\/#\/schema\/person\/423e1b2386b3fc66735e9f47ce798fb4"},"headline":"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb","datePublished":"2024-04-25T07:00:00+00:00","dateModified":"2024-04-19T09:26:08+00:00","mainEntityOfPage":{"@id":"https:\/\/marketinsiders.gr\/?p=2473"},"wordCount":118,"commentCount":0,"publisher":{"@id":"https:\/\/marketinsiders.gr\/#organization"},"image":{"@id":"https:\/\/marketinsiders.gr\/?p=2473#primaryimage"},"thumbnailUrl":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg","articleSection":["\u03a0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1"],"inLanguage":"el","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketinsiders.gr\/?p=2473#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketinsiders.gr\/?p=2473","url":"https:\/\/marketinsiders.gr\/?p=2473","name":"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb - marketinsiders.gr","isPartOf":{"@id":"https:\/\/marketinsiders.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketinsiders.gr\/?p=2473#primaryimage"},"image":{"@id":"https:\/\/marketinsiders.gr\/?p=2473#primaryimage"},"thumbnailUrl":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg","datePublished":"2024-04-25T07:00:00+00:00","dateModified":"2024-04-19T09:26:08+00:00","breadcrumb":{"@id":"https:\/\/marketinsiders.gr\/?p=2473#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketinsiders.gr\/?p=2473"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/marketinsiders.gr\/?p=2473#primaryimage","url":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg","contentUrl":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2024\/04\/James-Wallman.jpg","width":1200,"height":803},{"@type":"BreadcrumbList","@id":"https:\/\/marketinsiders.gr\/?p=2473#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0391\u03c1\u03c7\u03b9\u03ba\u03ae","item":"https:\/\/marketinsiders.gr\/"},{"@type":"ListItem","position":2,"name":"James Wallman: \u00ab\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/marketinsiders.gr\/#website","url":"https:\/\/marketinsiders.gr\/","name":"marketinsiders.gr","description":"","publisher":{"@id":"https:\/\/marketinsiders.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketinsiders.gr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"el"},{"@type":"Organization","@id":"https:\/\/marketinsiders.gr\/#organization","name":"marketinsiders.gr","url":"https:\/\/marketinsiders.gr\/","logo":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/marketinsiders.gr\/#\/schema\/logo\/image\/","url":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/09\/Logos-finance-Market-03.png","contentUrl":"https:\/\/marketinsiders.gr\/wp-content\/uploads\/2025\/09\/Logos-finance-Market-03.png","width":462,"height":134,"caption":"marketinsiders.gr"},"image":{"@id":"https:\/\/marketinsiders.gr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/marketinsiders.gr\/#\/schema\/person\/423e1b2386b3fc66735e9f47ce798fb4","name":"marketinsiders.gr","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/marketinsiders.gr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c3b2f9252db07914b28ddb40e3d727c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c3b2f9252db07914b28ddb40e3d727c?s=96&d=mm&r=g","caption":"marketinsiders.gr"},"sameAs":["http:\/\/marketinsiders.gr"],"url":"https:\/\/marketinsiders.gr\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/posts\/2473"}],"collection":[{"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2473"}],"version-history":[{"count":4,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/posts\/2473\/revisions"}],"predecessor-version":[{"id":2478,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/posts\/2473\/revisions\/2478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=\/wp\/v2\/media\/2475"}],"wp:attachment":[{"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketinsiders.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}