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marketinsiders.gr

The New Identity Layer: How Europe Is Rebuilding Digital Verification

The EU Digital Identity Wallet may eventually look simple from the user’s side: open an app, select a credential and approve what you want to share.

Making that interaction work across 27 Member States is anything but simple.

Behind the wallet sits an emerging digital identity infrastructure connecting governments, wallet providers, credential issuers, universities, banks, transport companies, public authorities and thousands of organisations that may eventually need to verify information presented by a user.

The challenge is not merely to digitise an identity card. Europe is attempting to create a common trust layer in which different organisations can issue and verify digital credentials without every service having to build its own isolated identity system.

That makes the EU Digital Identity Wallet as much an infrastructure project as a consumer product.

A wallet only works if an ecosystem trusts what is inside it

A physical credential works because institutions recognise the authority behind it.

A university diploma is useful because a recognised institution issued it. A driving licence matters because an authorised public authority stands behind it. An identity document works because the receiving party trusts the issuing state.

Digital credentials need the same chain of confidence.

Under the European Digital Identity Framework, users can hold person-identification data and electronic attestations of attributes inside a wallet, while relying parties can request and validate them. The regulation establishes common mechanisms for issuance, presentation, verification and authentication across that ecosystem.

The important business shift is therefore not that documents become files on a phone.

It is that trust itself becomes machine-readable and interoperable.

Europe is building a network of roles rather than one central platform

There is no single organisation doing everything.

Different actors perform different functions.

A wallet provider supplies the wallet used by the individual. A Person Identification Data provider supplies trusted identity data. Public or private issuers can create digital credentials or attestations. A relying party is the organisation that requests information from the wallet in order to provide a service.

Behind those actors sit certification bodies, trust-service providers, registries and technical infrastructure designed to establish who is authorised to perform each role.

The EU’s 2026 interoperability testing already includes national wallet teams, PID providers, credential issuers, relying parties, certification bodies and standardisation organisations working against production-oriented implementations rather than simple prototypes.

That is why describing the EUDI Wallet as simply “an identity app” misses most of the economic story.

The app is only the visible endpoint of a much larger network.

Issuers become a critical part of the new identity economy

A wallet with nothing useful inside it has little value.

The system therefore depends heavily on organisations willing and able to issue recognised digital credentials.

That can include a public authority issuing a residence credential, a university issuing a diploma, a healthcare organisation providing an eligible credential or another trusted organisation issuing information that can later be verified by a third party.

The Commission’s current EUDI guidance describes issuers as trusted public or private organisations capable of issuing identity information or digital documents directly into wallets. Those credentials must follow common schemas, formats and proof mechanisms so that other systems can understand and verify them.

This creates an important infrastructure dependency.

Europe can mandate wallet availability.

But wallet usefulness depends on the supply of credentials around it.

Relying parties determine whether those credentials become useful

The other half of the network is demand.

A diploma inside a wallet matters only if an employer or university can accept it. An age credential matters only if a service can request and validate it. A digital identity becomes useful only where businesses and public organisations can actually rely on it.

The EU is therefore paying increasing attention to relying-party adoption. In September 2026, the Commission’s EUDI programme described relying parties as central to turning the wallet into real-world services and launched engagement work around sectors including travel, hospitality, education and public services.

This creates a classic platform challenge.

Users have little reason to adopt a wallet that few organisations accept.

Organisations have less incentive to integrate a wallet that few customers use.

The ecosystem needs both sides to grow together.

The real network effect sits between credentials and acceptance

This is where digital identity begins to resemble other platform markets.

More issuers create more useful credentials.

More useful credentials make wallets more valuable.

More wallet users give relying parties greater incentive to integrate.

More relying parties give citizens more reasons to use the wallet.

The Commission itself describes this reinforcing relationship in its 2026 relying-party programme: more usable services can drive adoption, which can encourage more credentials and further ecosystem growth.

The strongest version of the EUDI ecosystem therefore does not emerge simply because every Member State releases an app.

It emerges when credential supply and service acceptance reinforce one another.

Trust lists are becoming part of the infrastructure

When two organisations have never interacted before, how does one know that the other can be trusted?

That is one of the central technical and governance problems the European framework is trying to solve.

The EUDI ecosystem uses trusted entities and certification mechanisms so participants can verify roles such as wallet providers, Person Identification Data providers and other authorised actors. During the 2026 Launchpad testing programme, the EU’s eIDAS Dashboard and Lists of Trusted Entities are being tested as a central mechanism for establishing trust between participants.

The lists being tested include categories for wallet providers, PID providers, mobile-driving-licence providers and providers of certificates used by wallet-relying parties.

This sounds highly technical, but the economic purpose is straightforward.

A cross-border digital market cannot scale efficiently if every company must manually establish trust with every issuer and every wallet provider individually.

Shared trust infrastructure reduces that coordination problem.

Certification turns technical compatibility into an economic requirement

Interoperability is only useful if implementations actually conform to the rules.

The regulation therefore requires certification of EU Digital Identity Wallets against defined security and technical requirements, with conformity assessment carried out through nationally designated bodies.

The Commission’s issuer guidance also describes trust lists and certification as the mechanism through which organisations can determine whether ecosystem participants and credentials can be trusted.

This creates a new cost of participation.

Businesses will not simply integrate any wallet claiming compatibility.

They need to interact with recognised implementations and validate credentials according to agreed rules.

That increases assurance, but it also creates certification, integration and governance work behind what may appear to the consumer as a one-tap interaction.

Relying parties cannot simply ask the wallet for everything

The infrastructure is also designed to constrain how organisations use it.

Under the regulation, a relying party that intends to use EU Digital Identity Wallets for digital services must register in the Member State where it is established. It must declare its intended use and identify the information it plans to request, and it may not subsequently request additional data beyond what was registered for that purpose.

This gives the identity layer a different structure from many traditional data-collection environments.

A business is not simply given access to a wallet and allowed to explore whatever information might be commercially useful.

The request itself becomes part of a registered and authenticated relationship.

For organisations, that means identity integration is simultaneously a technical, compliance and product-design decision.

The relying party becomes identifiable too

Traditional online identity flows usually focus on one question:

Who is the user?

The European wallet model introduces another:

Who is asking?

The regulation requires wallet-relying parties to identify themselves to users and establishes mechanisms through which relying parties can be authenticated.

That is strategically important.

Identity verification becomes more bilateral.

The business wants confidence that the credential is genuine, while the individual receives stronger mechanisms for determining which organisation is requesting information.

This could gradually make the identity layer less asymmetric than many existing digital interactions, where a company verifies the customer but the customer has relatively little technical assurance about the party requesting sensitive data.

Interoperability is where the European ambition becomes difficult

It is relatively easy to build one digital identity solution that works inside one organisation.

It is much harder to build one that works between different governments, businesses, devices and credential types across Europe.

That is why the EU’s Architecture and Reference Framework (ARF) sits at the centre of the implementation effort. It defines the common architecture, standards, protocols and information formats used between wallets, issuers and service providers.

The current 2026 testing programme is explicitly focused on interoperability between production-oriented implementations, including wallet-to-issuer and wallet-to-verifier interactions.

This distinction matters economically.

Without interoperability, Europe would end up with 27 national digital identity systems that still require separate integrations.

With interoperability, a business operating across borders has the possibility of building around a common European identity framework instead of a collection of unrelated national solutions.

Standardisation can lower the cost of cross-border verification

Today, companies entering another European market can encounter different identification systems, onboarding methods and verification requirements.

A common credential and wallet framework does not eliminate national regulation, but it can reduce the technical fragmentation involved in identity exchange.

The Commission’s toolbox is specifically designed around common standards, protocols and reference implementations so national wallets can interoperate.

For a business operating across several Member States, that creates a potentially important economy of scale.

Instead of maintaining entirely separate identity integrations for every market, organisations may increasingly be able to reuse common technical components and verification logic.

That does not make implementation free.

But it can shift digital identity from market-by-market custom infrastructure toward a more standardised European layer.

Open-source components are part of the strategy

The European framework also takes an unusually explicit position on software transparency.

The regulation requires the application-software components of EU Digital Identity Wallets to be released under open-source licences, subject to limited exceptions for specific components outside the user device where justified.

The Commission also provides a reference implementation with open-source libraries, modular components and a functioning reference application intended to help national teams build compatible wallets.

From a business perspective, this matters because Europe is not attempting to establish interoperability entirely through one proprietary technology vendor.

Common specifications and reusable code can lower implementation barriers while still allowing Member States and providers to create different wallet products.

The ecosystem can therefore compete at one layer while standardising another.

The identity layer could reduce dependence on proprietary logins

For years, private digital identity has often been mediated by large technology companies.

Businesses use platform accounts for authentication because they are familiar, widely adopted and easy to integrate.

The EUDI model introduces a different possibility: an identity layer based on regulated European standards, national wallet implementations and recognised credential issuers rather than dependence on one commercial platform.

That does not mean consumer platform logins disappear.

They solve different problems and will continue to be useful in many contexts.

But where verified identity or an authoritative attribute is genuinely required, a common European framework can create an alternative to building around proprietary identity ecosystems.

This has strategic significance because the company controlling identity can sit very close to the customer relationship.

But standardisation can also create new dependencies

A common infrastructure solves some dependency problems by creating others.

Businesses may become dependent on wallet availability, national onboarding procedures, credential issuers, trust lists and technical standards maintained outside their own organisation.

A service may technically support the EUDI framework yet still be unable to complete a journey because the specific credential required has not been issued in a customer’s country.

An organisation may need to update integrations as standards mature.

A cross-border service may still encounter national differences in governance and implementation even when the underlying protocols are shared.

That is why interoperability should not be confused with perfect uniformity.

The system can create a common layer without eliminating every national or sector-specific variation.

The winners may be the organisations that make identity invisible

Digital identity is likely to create opportunities for technology providers as well.

Businesses will need integration software, verification tools, credential issuance infrastructure, compliance support and systems capable of connecting existing customer journeys to the European trust framework.

But the most valuable providers may not necessarily be those that make identity feel more sophisticated.

They may be the ones that make it disappear from the user’s perspective.

If a bank, university, retailer or transport provider can interact with multiple wallets and credentials without creating a large technical burden for its internal teams, identity infrastructure begins to behave more like a utility.

That is often where infrastructure markets mature: the complexity remains underneath, while the consuming organisation interacts with a much simpler abstraction.

Payments show how several layers can converge

Payment authentication provides a useful example of how broad the identity layer can become.

Current EUDI work allows payment-related attestations to be issued into wallets and presented to banks, acquirers or merchants using standardised credential protocols. The wallet can combine possession of the device with biometric or PIN authentication while selectively presenting relevant information.

The significance is not that the wallet becomes another bank card.

It is that identity, authentication and payment authorisation can begin to interact through the same trusted infrastructure.

A similar convergence can happen with electronic signatures, where the wallet can act as the user interface for initiating a qualified electronic signature while trust-service infrastructure handles the cryptographic and legal validation behind it.

Once these layers start connecting, the wallet becomes more than a document container.

It becomes an access point into a broader European trust-services ecosystem.

Identity could become shared infrastructure across entire industries

The potential impact is especially large in sectors where organisations repeatedly verify similar information.

Banks need identity.

Universities need qualifications.

Hotels and mobility providers may need identity or age information.

Employers need credentials.

Healthcare services may need eligibility or professional information.

If every company maintains a separate verification process, the economy pays for the same basic task again and again.

A shared digital identity layer does not eliminate sector-specific compliance, but it can reduce the amount of duplicated infrastructure required simply to establish trusted facts.

That creates an important business proposition:

verification can become reusable even when the services relying on it remain completely different.

The product story is about friction; the infrastructure story is about coordination

The published Targeted.gr article, “Identity Without Another Form: What Digital Wallets Could Change for Customer Journeys” looks at what the wallet could change at the front of the funnel: shorter onboarding, more proportionate data requests and less friction during verification.

Every improvement described there depends on coordination behind the interface.

Someone must issue the credential.

Someone must certify the wallet.

Someone must register the relying party.

Someone must maintain the trust infrastructure.

The verifier must understand the credential format.

And those components need to continue working when issuer and relying party are located in different Member States.

A one-tap customer experience is therefore possible only because a large number of organisations have agreed on what happens underneath the tap.

Consumer adoption still determines whether the infrastructure has economic value

The earlier Athens Pulse article, “Your ID Is Moving Into Your Phone: What Europe’s Digital Wallet Changes” approached the same transition from everyday life: age verification, qualifications, driving licences and other credentials moving into the smartphone.

That user behaviour remains crucial.

Even excellent infrastructure has limited economic value if people do not adopt it.

The ecosystem therefore has two different adoption problems to solve at once: organisations must integrate the wallet, while individuals must trust and use it.

The two sides reinforce one another, but they can also hold one another back.

That makes EUDI adoption less like launching a standalone government application and more like building a multi-sided digital market.

Europe is now testing whether the pieces actually work together

By late 2026, the EUDI project has moved well beyond conceptual architecture.

The Commission’s September 2026 Launchpad programme is testing interoperability between national wallet implementations, issuers, relying parties, certification bodies and trust infrastructure under realistic conditions ahead of wider launch. The systems being tested are described as implementations intended for production rather than simplified demonstrations.

That is an important stage.

Writing common standards is one problem.

Getting implementations created by different organisations to exchange credentials reliably is another.

The success of the European wallet will depend heavily on whether that interoperability survives contact with real systems, real organisations and eventually millions of users.

The new identity layer will be judged by what businesses no longer have to build themselves

The ultimate business value of shared infrastructure often lies in duplication that disappears.

A company does not want to build its own payment network simply to accept a card.

It does not want to operate its own telecommunications infrastructure simply to send a verification message.

Digital identity may gradually move in the same direction.

If businesses can rely on trusted credentials issued elsewhere and verify them through common standards, they may not need to recreate every element of identity proofing independently.

That does not remove responsibility. Organisations still have to understand what they need, comply with sector-specific rules and securely integrate the system.

But it can change where the complexity lives.

The broader digital economy followed by Market Insiders increasingly depends on layers like these: shared infrastructure that becomes strategically important precisely because thousands of separate businesses can build on top of it without recreating the underlying system each time.

The final user experience will hide most of this complexity

A person opening a wallet will not see trust lists, access certificates, issuer registries or interoperability protocols.

They may simply see a request:

“Share proof that you are over 18?”

or:

“Share your driving licence?”

or:

“Confirm your identity?”

That simplicity is the point.

The forthcoming Techrow.gr article, “EU Digital Identity Wallet Explained: What It Can Store and How It Will Work” will close the cluster from exactly that perspective: what sits inside the wallet, how a credential moves from issuer to phone and what happens when the user presents it.

The underlying infrastructure can remain complicated.

For the system to succeed, the interaction probably cannot.

Europe is not only digitising identity — it is standardising trust

The biggest change introduced by the European Digital Identity Framework may not ultimately be the wallet itself.

Apps can be replaced.

Interfaces evolve.

National implementations will differ.

The more durable asset is the trust infrastructure underneath them.

Europe is defining common ways for issuers to provide credentials, wallets to hold them, relying parties to request them and different systems to determine whether the organisations and information involved can be trusted.

If that architecture works, digital identity becomes less dependent on a direct relationship between every pair of organisations.

A university in one country can issue something that an employer elsewhere can potentially verify.

A customer can carry a credential between services rather than repeatedly proving the same fact from the beginning.

A business can build around a shared framework instead of inventing its own identity infrastructure.

That is why the EU Digital Identity Wallet is bigger than an app.

It is an attempt to make digital trust itself portable across the European economy.

Frequently Asked Questions

What is digital identity infrastructure?

Digital identity infrastructure is the network of wallets, identity providers, credential issuers, relying parties, standards, registries, certificates and trust mechanisms that allows digital identity information to be issued, presented and verified securely.

Who issues credentials to an EU Digital Identity Wallet?

Depending on the credential, issuers can include authorised public or private organisations. Examples include public authorities, universities and other trusted entities capable of issuing recognised digital documents or attestations.

What is a relying party?

A relying party is an organisation or person that relies on electronic identification, an EU Digital Identity Wallet or another trust service when providing a service. Organisations using wallets for digital services must register under the framework.

Why do relying parties need to register?

Registration allows relying parties to be identified and authenticated and requires them to declare their intended wallet use and the information they plan to request. This is intended to increase transparency and trust.

What is the EUDI Architecture and Reference Framework?

The Architecture and Reference Framework defines common architecture, standards, protocols and information formats used by wallet providers, issuers and service providers so different implementations can interoperate.

What are EUDI trust lists?

They are mechanisms used to identify trusted participants in the ecosystem, including categories such as wallet providers and Person Identification Data providers. The eIDAS Dashboard and Lists of Trusted Entities are being used in 2026 interoperability testing.

Will every EU country use exactly the same wallet?

No. Member States provide their own compliant wallet solutions, but they operate under common European technical and legal requirements designed to support interoperability.

Why is interoperability important?

Without interoperability, businesses could still need separate identity integrations for each national system. Common European standards are intended to allow wallets, issuers and relying parties in different Member States to exchange and verify supported credentials.

Is the EU Digital Identity Wallet infrastructure already being tested?

Yes. In 2026, the Commission’s Launchpad programme is testing national wallets, credential issuers, relying parties and trust infrastructure together under interoperability scenarios ahead of production deployment.

Why does digital identity infrastructure matter to businesses?

It could reduce duplicated identity-verification work, support cross-border onboarding and allow businesses to rely on reusable trusted credentials rather than building every proofing process independently. The benefits will depend on adoption, available credentials and sector-specific requirements.